The Morton Brown RIA Difference

The RIA Difference

Morton Brown Family Wealth offers a different experience of advice. We are changing the expectations that families have of their financial advisor. We believe you deserve a higher standard and, as fiduciaries, we are held to a higher standard.

Our industry has created much of the confusion around money and investing. Our mission is to build your understanding and a more confident future for your family.

Large Broker-Dealers

  • Must comply with new “best interest” regulation enforced by the SEC starting in June of 2020. Previously held to a “suitability” standard – less stringent guidelines to make recommendations that are in a client’s best interest.
  • Many registered representatives are directed by firms relative to what products to sell and what securities products to recommend—not always in alignment with specific client needs and objectives.
  • Access to resources, content, and technology deemed suitable by corporate management and standardized across the financial advisors or registered representatives on the broker-dealer platform.
  • Typically compensated based on commissions from particular investment products and frequently receive incentives to open accounts and conduct transactions. Assets maintained according to broker-dealer and, in some instances, held in-house.
  • Member of FINRA and regulated by the Security and Exchange Act of 1934.

Independent RIAs

  • Held to a FIDUCIARY STANDARD – required by law, under Investment Advisers Act of 1940, to offer financial and investment advice that is in the best interest of the client. Required to disclose material conflicts of interest and act in an ethical manner in all business dealings.
  • Access to nimble and unique resources customized to fit client needs.
  • Ability to implement technology that is flexible to enhance the client experience.
  • Independently produced educational and informative content pieces authored by servicing advisors.
  • Compensated based on percentage of assets under management held by a third-party custodian.
  • Incentivized to build customized portfolios and provide advice benefiting individual and family needs.
  • Registered with the Securities and Exchange Commission and state regulators.

Certified Financial Planner™

An advisor holding a CFP® designation has undergone extensive training and education in investments, insurance, retirement planning, taxation, and estate law. Additionally, CFP®s must undergo a certain amount of continuing education to retain and sharpen their skills.

MEET OUR TEAM

Certified Financial Planner Board of Standards Inc. owns the certification marks Certified Financial Planner™ and CFP® in the U.S. The ChFC® is the property of The American College, which reserves sole rights to its use, and is used by permission.

The Morton Brown Difference

Curious about what makes Morton Brown Family Wealth different from other RIAs? We’d love to tell you.

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