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Kathryn Brown Recognized in 2026 LVB 300
Morton Brown Family Wealth is pleased to announce that Co-Founder and Senior Wealth Advisor Kathryn Brown was recognized in the…
Morton Brown Family Wealth Welcomes Tia Toppin as Client Experience Associate
Morton Brown Family Wealth is pleased to welcome Tia Toppin as Client Experience Associate, further strengthening the firm’s commitment to…
Quarterly Market Recap Events
Market Recap Webinars Bringing clarity to financial headlines when it matters most. In a world of nonstop news and noise,…
Stuck in financial paralysis?Dennis and Katie are back! Kicking off 2025, they’re diving into the mindset shifts that can make all the difference in your...
Why do leaders make the best clients? In this episode of the Simply Why podcast, hosts Dennis Morton and Katie Brown dive into the significance...
Watching your favorite team hit a slump is like seeing your portfolio take a hit in the stock market after a great run. The disappointment...
It’s a real jungle out there. In this episode of Simply Why, Dennis Morton and Katie Brown reflect on Mark Hurley’s whitepaper “Welcome to the...
Does it sound familiar to have a financial plan in place, only to feel like you’re not making any progress toward your long-term goals? You’ve...
If you’re feeling frustrated with the constantly changing predictions about interest rates and the economy, and all the uncertainty around your investment strategies, then you...
Simply Why Podcast: Measuring Up
Using Morton Brown Family Wealth’s results as a starting point, they look at the relationship between growth, staffing, client capacity, profitability, and reinvestment. They also explain why measuring against similar firms can help reveal whether an advisory business has the people and resources needed to support its clients as it grows.
Dennis and Katie reflect on lessons from building Morton Brown over the past eight years, their commitment to independence, and why good planning, whether for a business or a family, is never really finished. It requires looking beyond a single number, measuring what matters, and continuing to adjust along the way.
🎙️ In this conversation:
– Dennis and Katie explain how the Schwab RIA Benchmarking Study provides a broader view of an advisory firm’s health
– They discuss why growth and client capacity need to be considered together
– They explore how staffing, technology, and reinvestment can shape the client experience
– They share why continued growth creates opportunities for learning and development across a team
– They discuss industry consolidation and Morton Brown’s commitment to remaining independent
– They reflect on the similarities between building a healthy business and creating a financial plan for the future
💡 “How does it show up for the client? Are we delivering on our promises?” – Katie Brown
📌 Key Moments:
00:00 – Competition, scoreboards, and knowing what you’re measuring
03:00 – An early lesson that still shapes Morton Brown today
04:15 – What the Schwab RIA Benchmarking Study measures
07:25 – Why the size of an advisory firm doesn’t tell the whole story
08:20 – Looking at five-year growth
09:50 – Why client capacity matters alongside growth
11:15 – How growth creates opportunities for learning
12:20 – Profitability, reinvestment, and business health
15:25 – Planning for the long term
17:45 – Why one number shouldn’t define success
19:05 – Mergers, acquisitions, and independent advisory firms
21:05 – Looking ahead to Morton Brown’s next stage of growth
21:55 – Katie shares Morton Brown’s perspective with Schwab
🔗 Links & Resources
Explore the Schwab RIA Benchmarking Study: https://advisorservices.schwab.com/resource/ria-benchmarking-study-insights-2026
Learn more about Morton Brown Family Wealth: https://mortonbrownfw.com
Schedule a conversation: https://calendly.com/d/5gf-ryf-vq5
Listen on your favorite podcast app: https://simply-why.captivate.fm/listen
Important Disclosures: https://mortonbrownfw.com/important-disclosures/Show More
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