Before I was fired from Wall Street, I wrote a business plan detailing how I would develop client relationships and bring revenue to the brokerage firm looking to hire me. I called it the “Morton Wealth Management Business Plan”. It confused the branch manager who reminded me that I was working for Smith Barney, not Dennis Morton.
My path to becoming a financial advisor endured many failures. I’ve never sugar-coated my story because I believe I am a better advisor and business owner for it. My vision for what could be became my drive.
Part 2: The Catalyst
The story continues from my previous post…
By 2016, I had found a home at an independent advisory firm and reached partner status. However, my vision for the future was starting to get cloudy.
While I had some great opportunities to meet some of the smartest minds working in the independent advisory space, I didn’t feel confident in what the future would hold. But I kept learning, meeting consultants and leading advisors around the country, and taking notes on how to professionalize and scale a growing firm. It was exciting to witness innovation in financial advice and think expansively about applying it to my clients.
It was at this time that Katie Brown and I began to collaborate and work with clients together. A skilled financial planner, compliance expert, and master of operations, Katie complimented my training as an advisor focused on client service, investment, and business development. As we gained more best practices from our expanding industry network, we realized our combined skills were unique.
Between client meetings, Katie and I would talk about how we could improve our efforts and apply all that we were learning, but we were not in a position of influence. We thought we might be capable of leading an advisory firm in a way that is uniquely better, but we just couldn’t do it where we were. We needed to start our own advisory firm.
Part 3: The Vision
Thinking back on what followed over the next few months it seemed like a blur. But I went back to my notebooks from early 2018 and we were incredibly organized and attentive to detail. We acted with clarity and intention because we prepared, both independently and together. We aligned ourselves behind a vision that would define our new firm:
To build a community of clients and professionals leading purposeful lives through the stewardship of wealth.
For Katie and me, trust was table stakes. We wanted to bring our vision fully to life. To do that we needed to punch above our weight in hiring amazing people who bought into our vision. We had to design our space to be a vibrant environment and crucible for our growth. We had to share our story of how our success and that of our team and our clients is the result of vision and preparation.
Five years after launching our firm, Katie and I are not only thrilled to bring our own vision to life, but to bring that same intentionality and enthusiasm to helping our clients do the same.
This week, I challenge you to think about the vision for your life. What intentional steps can you take today to fulfill your vision for the future? I’d love to hear about them.
Aggressive Balance is a biweekly e-newsletter authored by Dennis Morton, Co-Founder and Principal of Morton Brown Family Wealth.
A gifted storyteller and financial advisor by trade, Dennis explores topics of leadership, finance, and the human condition in his writing as they relate to curating a life worth living.
Get additional exclusive content delivered straight to your inbox by subscribing today.
Morton Brown Family Wealth LLC is a registered investment adviser. This information is not provided as legal or tax advice but for information purposes only. Please remember that past performance may not be indicative of future results. Different types of investments involve varying degrees of risk and therefore can be no assurance that the future performance of any specific investment, investment strategy, or product (including the investments and/or investment strategies recommended or undertaken by Morton Brown Family Wealth (“Morton Brown”), or any non-investment related content, made reference to directly or indirectly in this newsletter will be profitable, equal any corresponding indicated historical performance level(s), be suitable for your portfolio or individual situation, or prove successful. Due to various factors, including changing market conditions and/or applicable laws, the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this newsletter serves as the receipt of, or as a substitute for, personalized investment advice from Morton Brown. Please remember to contact Morton Brown, in writing, if there are any changes in your personal/financial situation or investment objectives for the purpose of reviewing, evaluating, or revising our previous recommendations and/or services, or if you would like to impose, add, or to modify any reasonable restrictions to our investment advisory services. Morton Brown shall continue to rely on the accuracy of the information that you have provided. Morton Brown is neither a law firm, nor a certified public accounting firm, and no portion of the content should be construed as legal or accounting advice. A copy of Morton Brown’s current written disclosure Brochure discussing our advisory services and fees continues to remain available on our disclosures webpage. Please Note: Please advise us if you have not been receiving account statements (at least quarterly) from the account custodian.